3 Reasons You Can’t Ignore SEO in 2019



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by Louise Blakely in Search Engine Optimisation
ignore seo

It’s time small businesses stopped putting their eggs in one basket. If you’re operating on the proviso that your business is going to be around for a long time (not just a good time), then you need to spread your net a bit wider than you currently might be. 

The truth is too many businesses rely solely on social media to grow their business.

Yes it’s glamorous, it’s fun, and it’s easier to spend a day ‘working’ with Facebook than it is updating pages on your website. But if you’re going to withstand the fluctuations in reach with the constant algorithm changes and maybe enjoy a break here or there for that much needed vacation and still enjoy decent website traffic, you need to spread your wings!

Here’s three reasons why you simply can’t afford to ignore SEO any longer:

1. Ad space is getting more competitive

Facebook ads have become so popular over the years to the point today where everyone is doing them. People are even saying ‘Facebook is full’!

The newsfeed simply only has so many ad spaces, and they have more than enough demand to fill them up which means Facebook ad prices are only increasing from here. So be prepared to spend more to reach less customers in the longer term.

This type of supply and demand with ad space has already happened with Google Adwords and it’s not to say that they are no longer effective (they are with the right strategy and product) BUT you just can’t rely on one marketing channel only.

Not to mention that ads cost you money as well as your time and energy creating them, monitoring them and getting them right. SEO is free.

Don’t get me wrong, I love Facebook ads, they are still effective but you need to know what you’re doing. And it shouldn’t be your only strategy as you’re giving the power of your business over to the Facebook gods!

2. Organic traffic is more likely to convert

Traffic that hits your website via a Google search is called ‘organic’ traffic. The reason this type of website traffic is so sought after is because these people have landed on your site due to intent.

The searcher has gone into Google with the intention of finding a solution to an issue or question. They have chosen the most relevant keyword search query to them, and hopefully been given the best response possible to their question by Google. This is Search Engine Optimisation (SEO) at play.

Because they’ve gone out and are actively searching for something, whether that’s for information, education or even to buy a product, they are further along the journey towards purchase. Compare this with someone scrolling the Facebook newsfeed and an unsolicited ad pops up that they possibly have zero interest in!

These people who are hitting your site after a Google search are more likely to become customers faster because they came there with a specific problem or solution in mind. They are halfway sold! 

3. Social media platforms keep changing

2018 was a tumultuous year for Facebook (who also own Instagram) and it looks as though this is continuing into 2019.

A lot of the algorithm updates that Facebook roll out can put a huge spanner in the works for many businesses, but especially for those who rely too heavily on this one platform for all their marketing.

Updates like this should highlight the importance of making sure that you’re spreading your marketing efforts as much as you can, given the resources you have and not building your business on rented land.

Ask yourself, if Facebook fell over tomorrow, would your business survive? If the answer is no, then it’s time to look at other opportunities. And a very obvious one that is accessible to everyone is SEO.

It’s time to stop ignoring SEO. It may not be as glamorous as posting selfies on Facebook and Instagram but if recent events have taught us anything, it’s that you need to be growing awareness, creating a community and driving website traffic from more than one place. You need to be doing well on Google, too.

Let me know in the comments what proportion of your marketing time and budget you are currently spending on making sure your business is getting found on Google.

  1. Jenni | Unclutter Your Universe says:

    I had already put a website at the top of my to do list for this week, so this is perfect timing for me.

    I haven’t written a blog post in almost a year, how much of an impact will this have on my SEO?

    Also what is the best way to share my blog posts on the fb biz page without being pinged by the algorithm?

    1. Blog posts certainly help with SEO, but you need to make sure that it’s quality content and you’ve done your on-page optimisation.

      You can test sharing in different ways ie. link in the comments, plain link in the caption but use your own image, and then also straight link in the post. I find that what performs best seems to vary all the time.

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